Posted By Jassim Mohammad
Practical online marketing tools for small business requires. Your brand needs to be seen often to be
recognized. Without effective online marketing, your target audience isn’t going to know who you are.
Fortunately, the internet has leveled the playing field when it comes to brand visibility. A small company
can compete with a mega-corporation with the right marketing strategy. Let’s look at some of the most
useful online marketing tools for small businesses.
There’s no “one size fits all” set of marketing tools. It will depend on what business you’re in and how you
want to promote yourself to your customers. One company might only sell their products online while another
might do business face-to-face and only use the web to get new leads. No matter how your company operates,
there are a few tools that every innovative small business should have in its arsenal.
New technologies come and go all the time, but good, old-fashioned email is still one of the best ways to connect
with your audience. Building an email list should be a top priority for every small business.
With sites like Twitter and Facebook, you’ll always be at the mercy of the company behind the website. If they change
something or decide they don’t like something you’re doing, you can lose access to your followers overnight. With an
email list, you have complete control.
An email service provider is a service that manages your subscribers, sends the emails for you, and tracks things like
open rate and click rate on links in your messages. Some of the most popular options are MailChimp, ConvertKit,
Active Campaign, and Drip.
Keywords are the building blocks of getting traffic to your website. Every time someone does a Google search,
they search for keywords about the topic of their interest.
Whether you’re using paid ads or search engine optimization (SEO) to rank in the organic results, you need to
know what keywords your market is searching for and, more importantly, which of those generate sales.
The highest volume keyword in your market means nothing if those visitors don’t convert.
You may be able to come up with a list of relevant keywords for useful strategy tool in your market of the
top of your head, but if you want to know what terms people are searching for, you need a keyword research tool.
These tools can generate a list of all the relevant keywords, along with the relative search volumes. Some popular
options for keyword tools include Google Keyword Planner, KWFinder, and SEMrush.
Another fundamental piece of a good marketing strategy is competitive intelligence. It will help you find
gaps in your competitors’ strategies where you can step in and dominate as well as show you what they’re
doing to get results in their stronger areas. Once you know what a competitor is doing to rank high in the search
results, sit at the top of the paid ads, or anything else, they’re doing well, and it’s just a matter of doing more of the
same thing than they are. If you can outwork them, you can take over those top rankings for yourself. One of the best
tools for competitive research, especially from an SEO perspective, is Ahrefs.
Social media should be part of every small business marketing strategy. Precisely what social networks you
should target will depend on your market. Some are more business-oriented, like LinkedIn, while others are
more consumer-based, like Facebook.
Whatever social media platform you focus on, it can take a lot of time to post content and interact with your
audience. Without regular updates, without using useful online marketing tools, you’re not going to stick in
your audience’s minds.
Social media scheduling tools let you queue up all your posts at once and have them “drip” out over several days.
You can set up the entire week’s worth of posts in the morning and let it run hands-free for the rest of the week.
Two of the most effective tools for scheduling your social media messages are HootSuite and the Buffer app.
Google has quite a few tools for marketing your small business, most of which are entirely free to use. Some of the
most useful include Google Trends, Google Alerts, and Google Analytics.
The Google Trends tool lets you search for topics related to your market, and it will show you what people are searching
for around that topic. It shows things like interest over time so you can see what time of year interest peaks, interest by
subregion so you can see where the high and low points are lists of related topics, and various other bits of data.
Google Alerts lets you set up an automated search that will email you whenever Google finds a new web page
or news item about a topic. You can use this to search for information about your competitors, industry news,
and anything else you want to get updates. It is helpful when you use it to search for your business name, product
names, and other such things to see when people are talking about you online.
Google Analytics is a stats package to track your website traffic. It will show you what pages are getting the most
traffic, where people are landing on and leaving your website, where your visitors located in the world, and many
other pieces of information. It can also track conversions from your ads and other traffic sources so you can figure
out what parts of your marketing strategy are the most effective.
The best online marketing tools for small business are only useful if they get you in front of the right people.
If the people you’re reaching aren’t interested in your product or service, it won’t matter how good your offer is,
they’re not likely to become a paying customer.
The more places your business is found, the better. Your customers are getting more internet-savvy all the
time and many of them turn to the web first when looking for a solution to their problem.
Adding your business to the Bizzindex directory can help reach those customers. Claim your business now to
get yourself listed in our directory free of charge.
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